To achieve long term sustainability, it is vital to support farmers with tools, knowledge and proof that regenerative systems can work in real world commercial environments.

PRISM 2030 (Programme for Improving the Sustainability of Red Meat) is ABP’s flagship initiative supporting producers to build more profitable, productive and sustainable livestock enterprises.

Farmers face increasing pressure from climate challenges, market volatility and rising expectations around transparency, efficiency and environmental stewardship.

For decades, one of the greatest challenges in British beef production has been inconsistency in performance: differences in growth rates, carcase quality, finishing times and emissions intensity.

We have a dedicated pool of farmers from across the UK, whose extensive knowledge and passion help us to bridge the gap between us and our supply base.

The Sheppards Demonstration Farm was established to boost the economic and environmental sustainability of beef production.

Since 2021, ABP has been working with Irish Country Meats to understand the role of genetics, health and grassland management in the economic and environmental sustainability of lamb production.

The ABP Poland Regen Trial Farm was created to demonstrate the benefits of regenerative farming.

The Advantage Beef Programme was established to improve the sustainability, efficiency and profitability of beef production.

The Horizon Farm Assurance Programme was developed to strengthen the sustainability, welfare and efficiency of beef production across the Polish beef supply chain.

Strong and consistent engagement with farmers is essential to achieving ABP’s sustainability goals.

ABP partnered with Good Herdsmen Organic Meats in 2010. The aim was to build a trusted organic supply chain with premium product quality, while supporting farm families committed to sustainable production.

As an internationally recognised authority on animal welfare, Dr. Temple Grandin has transformed how livestock are handled across the world. Her core principle is that calm, well designed environments reduce stress, improve efficiency and support better quality meat production.

With our cow eye simulators, we allow operators to see the environment from the animal’s perspective, helping identify potential stressors and ensuring handling systems are designed around the needs of the livestock.

The Sysco Regen Farm was created to show what is possible when farming practices are designed to restore soil, enhance biodiversity and improve long-term sustainability.