Purpose
Strong and consistent engagement with farmers is essential to achieving ABP’s sustainability goals. Through our liaison teams, we give farming families the tools, knowledge and guidance needed to improve breeding, herd management, soil health and overall farm efficiency.
Action
The Advantage Ireland Farm Liaison Team offer dedicated and direct support to farming businesses.
The advisors offer tailored guidance on animal breeding, cattle sourcing, soil health, nutrition and animal health, while also facilitating regular farmer events.
Their role is to translate research-led insights from ABP’s demonstration farms into best practice advice for farmers that is relevant, accessible and immediately useful.
Impact
Through their collaborative approach, our liaison teams are helping farming families strengthen their production systems and make measurable improvements in both performance and sustainability.
Thanks to the consistent, practical guidance, farmers are better equipped to enhance breeding outcomes, improve herd health, optimise nutrition and protect soil function.
As a result, the programme is supporting more efficient, resilient and environmentally responsible farming across ABP’s supply chain.