Purpose
ABP Northern Ireland has been a long-standing Platinum Sponsor of the Balmoral Show, the largest agricultural event in Northern Ireland. ABP’s attendance allows our team to engage with farmers, showcase our initiatives and support the farming community. We have recently built on our presence by supporting the Rural Support’s Charity Celebration Event.
Action
Our partnership with the Balmoral Show spans more than 25 years. At the 2025 show, ABP Northern Ireland increased its involvement by hosting Rural Support’s Charity Celebration Event, highlighting the essential services the organisation provides to farmers, families and rural communities.
The programme featured powerful personal stories from individuals who have benefited from Rural Support. Attendees were also able to visit interactive market stands that explained the charity’s mission and the practical ways it offers help.
Impact
ABP’s partnership with the Balmoral Show and Rural Support is helping to foster open conversations about wellbeing across the agri sector.
By providing space for the charity to share its message and experiences, ABP is helping to raise awareness of the challenges faced in rural communities and the vital services available to those in need.