Purpose
As Ireland’s largest one-day agricultural event, The Tullamore Show plays a central role in connecting farmers, processors and rural communities.
ABP attends the show to engage directly with suppliers, share updates on key initiatives and build strong, collaborative relationships across the beef and sheep sectors – supporting farmers and celebrating excellence in Irish agriculture.
Action
The Tullamore Show attracts over 60,000 visitors and brings together a wide range of agricultural stakeholders.
Our teams spend the day meeting with suppliers and discussing developments in farming, sustainability and production.
ABP also supports the show through sponsorship of pedigree and commercial livestock classes, including Hereford, Angus and commercial cattle, as well as ram, lamb and older ram sheep classes.
Impact
ABP’s presence at the Tullamore Show strengthens relationships with farmers and enhances our communication around key programmes and initiatives.
By supporting livestock classes and engaging directly with suppliers, the company contributes to the ongoing development and recognition of quality within Irish beef and sheep farming.